Poshan Skincare
Poshan is a 'SuperNatural' biocultural skincare brand that is locally sourced and scientifically formulated to be genuinely Indian. The products were designed with the Indian climate, geography, and diversity in mind - ensuring both immediate and long-term effectiveness
From brand strategy and naming to packaging and website design, we crafted every aspect to create an authentically Indian brand. Our goal was to develop a brand that not only takes pride in its cultural roots but also reflects the rich heritage and diversity of India.
Team
Design Direction
Project Lead
Brand Strategy
Copywriter
Intern
Pari Parohit, Bhoomika Tejnani
Maaham Rizvi, Tanisha Kore
Matterfox Strategy
Vedashree Khambete
Dhwani Bisani
Layout Explorations
Brand Guide
Website
Primary Logo
Our primary logo spells out the brand name; letterforms were designed to resemble the connecting line used in Indic scripts, such as in “अ”, which also using the “bindu” symbol.
Stamp
Our stamp adds on to the key feature from our wordmark and mentions an important aspect of our brand: i.e. 'Indian Superfood Powered Skinbiotics.’
Brand Identity